Why Buildcraft

The proof

One operator. One company. $120M exit.

Buildcraft's founder Carl Brunson was the sole design leader through Verikai's ~$120M acquisition, an AI-powered insurtech that sold to a strategic buyer. The brand overhaul and design system repositioned the company for the deal. After close, he took on marketing with no department and one indirect report, and built the AI-powered workflows behind what came next.

No agency. No headcount. That is the operating model Buildcraft was built to deliver, where one capable operator producing outsized results is not the exception. It is the entire strategy.

The gap

Strategy people can't ship. Dev shops can't design the human layer.

Most AI consultancies produce a strategy deck the company cannot execute. Most development shops build features nobody adopts because nobody designed how the work changes around them. Buildcraft sits in the gap between those two failure modes.

The firm brings 20+ years across software engineering, design leadership, product strategy, and executive operations. Computer Science and Mathematics. Master's in Interactive Design from SCAD. Executive MBA. That is not a generalist resume. It is the specific combination required to design the human layer of an AI workflow and then ship it.

The model

Advise and ship. Not advise and leave.

Engagements start with a two-week Discovery Sprint that identifies where AI can reduce operating expenses without breaking employee trust. The sprint produces a concrete implementation plan, not a strategy document.

The Workflow Design and Implementation Build that follows delivers the actual interfaces, design systems, and human-layer handoffs. Buildcraft measures adoption at 30, 60, and 90 days. If the work does not change how people do their jobs, it did not work.

The diagnostic

47 questions to ask about AI adoption

Buildcraft developed a 47-question diagnostic to walk through with any leadership team to identify where AI adoption is performative and where it is real. Each question is answerable with data the company has today. The sequence covers pre-deployment decisions, workflow design, adoption reality, trust boundaries, proof and measurement, and scale risk.

Any question the leadership team cannot answer is the starting point for workflow redesign.

Start a conversation

For project inquiries or to request a Discovery Sprint, reach out at info@buildcraft.design.

Buildcraft Design LLC. Austin, Texas.