Strategy before execution
Decide where the leverage is and what success means before designing the surface.
About
Buildcraft designs how people and intelligent systems work together.
We work across strategy, workflow, product behavior, interface, and implementation because the human-AI relationship does not live in a single screen. It lives in the decisions the system makes, the authority people retain, and what happens when either one is wrong.
Founder and Designer-Engineer
Carl Brunson
Carl Brunson has spent more than two decades designing and shipping complex products, brands, and systems for startups and large organizations. He led design at Verikai through its approximately $120M acquisition and later took on marketing, connecting product, brand, and growth execution.
His background combines computer science and mathematics, graduate study in interactive design and game development, business training, product leadership, and hands-on engineering. That combination shapes Buildcraft’s approach: understand the system, make the relationship clear, and stay close enough to the work to ship it.
Carl is also co-founder of SlateRoom and is building Project 28, a game and creative-technology project. These products provide real environments for studying how data, intelligence, creativity, and human judgment meet.
Operating principles
The way we practice.
Human roles before AI features
Define judgment, authority, and responsibility before deciding what the interface should show.
Proof over hype
Make claims measurable, show limits, and distinguish what is observed from what is expected.
Advise and ship
Stay close enough to implementation that the designed relationship survives contact with the real system.